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Advertising that works for your business |
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Positioning + Frequency + Tracking = Results |
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You’ve got to hit the nail on the head creatively and repeatedly in order to get results from your advertising |
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Advertisinguy.com |
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There are three keys to advertising success 1. Positioning . . . What you say Your positioning statement must be a summation of what is unique about your business versus the competition 2. Frequency . . . How often do you say it The frequency of message is critical in order to break through advertising clutter which is approximately 3,000 messages daily 3. Tracking . . . Is it working Most advertising is not working and without deciphering what works and what doesn’t, your money is wasted |
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1297 Chemin de la Foret Outremont, Quebec H2V 2P9 |
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